Skip to main content
NetterTech
Event management for WordPress, done right.

Promo codes

Promo codes let you offer percentage or fixed-amount discounts on ticket purchases. Codes integrate with WooCommerce cart and checkout, track usage per customer, and automatically reverse on refund.

Creating a promo code

  1. Go to Events → Promo Codes in your WordPress admin.
  2. Click Add New.
  3. Fill in the form:
FieldNotes
Code3-32 characters: letters, numbers, dashes, underscores. Auto-uppercased on save.
Discount TypePercentage or Fixed Amount.
AmountDiscount value. Percentage codes cap at 100%.
Usage LimitTotal redemptions allowed across all customers. 0 = unlimited.
Per-Customer LimitHow many times a single customer can use this code. 0 = unlimited.
Start Date / End DateOptional validity window. Leave blank for no date restriction.
EventRestrict to a specific event. Leave blank to apply to all events.
Minimum TicketsMinimum ticket count in cart for the code to apply.
  1. Click Save Promo Code.

Managing existing codes

The Promo Codes list table supports:

  • Search by code name
  • Filter by status: Active, Inactive, Expired
  • Bulk actions: Activate, Deactivate, Delete
  • Sort by code, discount type, amount, usage, or status

Each row shows current usage (e.g., 12 / 50) so you can see how often a code has been redeemed.

How codes work at checkout

  1. The customer enters a promo code in the WooCommerce checkout Promo Code field.
  2. Pro validates the code: exists, is active, within the date range (if set), within usage limits, applies to the cart’s events, and meets the minimum ticket count.
  3. If valid, the discount is applied and the savings amount is shown in the order totals.
  4. On successful order completion, usage is incremented – both the global counter and the per-customer counter.
  5. If an order containing a promo code is refunded, the usage is reversed once per order so that code doesn’t permanently consume a slot against the customer’s per-customer limit.

Error messages

If a code fails validation, the customer sees a specific reason:

  • “This code has expired” – end date passed
  • “This code is not yet active” – start date in future
  • “This code has reached its usage limit”
  • “You’ve already used this code the maximum number of times”
  • “This code doesn’t apply to the events in your cart”
  • “This code requires at least N tickets”

Tips

  • Create a “always on” welcome code (e.g. WELCOME10) with per-customer limit 1 and no usage limit for first-time buyers.
  • Use the date range to run short-window sales without having to remember to deactivate the code.
  • The event-specific field lets you support artist- or presenter-specific discounts that don’t apply to other shows.